The Vintage Story
Ira-India blends contemporary elegance with cultural heritage, crafting brand and packaging designs that reflect the bold, modern spirit of Indian fashion. Each element is designed to celebrate identity, sophistication, and artisanal roots.
[OVERVIEW]
A contemporary packaging system that balances elegance and brand identity. The design uses minimal layouts, refined typography, and thoughtful materials to reflect the brand’s fashion-forward aesthetic while creating a cohesive and premium unboxing experience.
Year
2024
Category
Packaging
Client
Ira - India
Location
Gujarat, India
[INTO THE DETAILS]
CREATIVE DIRECTION
The design focused on elegance and brand identity, creating a cohesive visual language that reflects ira-INDIA’s fashion-forward aesthetic.
DESIGN TECHNIQUES USED
Minimal layouts, bold typography, and modular structures were applied to balance sophistication with clarity and shelf impact.
MATERIAL & FINISH PHILOSOPHY
Premium textures, embossing, and selective matte or glossy finishes were chosen to enhance tactility and elevate the unboxing experience.
DON’T THINK.
JUST MESSAGE ME.
Tell me about your idea, your vision, or just say hi.