Swaad Reimagined
A joyful snack brand that feels nostalgic while delivering freshness and visual consistency across diverse packaging formats.
[OVERVIEW]
A stripped-back packaging system, reimagining tradition through bold typography, vibrant accents, and modern form. The design explores flavor and culture with clarity, consistency, and impact on the shelf.
Year
2022
Category
PACKAGING
Client
KAKAJI NAMKEEN
Location
MAHARASHTRA, INDIA
[INTO THE DETAILS]
CREATIVE DIRECTION
The design focused on heritage and modernity, blending the nostalgia of Indian snacking culture with bold, contemporary visual language.
PACKAGING DESIGN APPROACH
Clean layouts with vibrant accents and structured typography created a balance between authenticity and shelf impact.
VISUAL PHILOSOPHY
A storytelling-driven system that highlighted flavor and tradition while ensuring consistency across multiple product lines.
MATERIAL & FINISH
Matte laminates with spot gloss and textural contrasts were chosen to emphasize tactility and elevate everyday snacking into a premium experience.
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