IRA INDIA
An e-commerce website for ira-INDIA that combines minimal layouts, refined typography, and intuitive navigation to showcase collections and elevate the brand online.
[OVERVIEW]
A poetic photo series about calmness and introspection, where every frame is frozen in time. Emphasis is placed on minimal movement and clean compositions.
Year
2024
Category
DIGITAL DESIGN
Client
IRA - INDIA
Location
GUJARAT, INDIA
[BEHIND THE SHOT]
CREATIVE DIRECTION
Still poses, silent expressions, and serene environments evoke a meditative state, blurring the line between fashion and art.
LIGHTING TECHNIQUES USED
Soft diffused light, mostly natural or bounced, to create a gentle, contemplative mood with minimal shadows.
STYLING PHILOSOPHY
Clean lines, earthy tones, and fluid fabrics reinforce stillness and quiet luxury, focusing on form over excess.
DON’T THINK.
JUST MESSAGE ME.
Tell me about your idea, your vision, or just say hi.