Arome
Arome’s packaging and brand design blend natural elegance with minimalism, reflecting the purity and artisanal essence of its handcrafted soaps.
[OVERVIEW]
A packaging system for a handmade soap company that highlights natural ingredients through minimal layouts, organic textures, and a warm, modern visual language.
Year
2022
Category
PACKAGING
Client
ACADEMIC PROJECT (ANU)
Location
GUJARAT, INDIA
[INTO THE DETAILS]
CREATIVE DIRECTION
The design embraced nature and craftsmanship, weaving organic forms and gentle colors into a packaging system that feels authentic and inviting.
DESIGN TECHNIQUES USED
Hand-drawn motifs, clean typography, and soft palettes were applied to capture the handmade essence while ensuring a modern shelf presence.
VISUAL PHILOSOPHY
Every detail was designed to celebrate purity and simplicity, with visuals that reflect the care and authenticity of artisanal soap-making.
MATERIAL & FINISH
Uncoated paper with textured embossing and eco-friendly inks emphasized tactility and sustainability, reinforcing the brand’s natural ethos.
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